Social Media Coordinator

The Moshal Program, a leading global social transformation organization, is looking for a strategic, and creative Social Media Coordinator who is energetic & passionate about youth development, to join our team.

About us

The Moshal Program is dedicated to empowering individuals through higher education. Our mission is to bridge the gap between challenging pasts and promising futures. We focus on selecting promising individuals who would otherwise lack access to higher education opportunities. Learn more about us at Moshal Program Website, https://moshalprogram.org.za. The Program funds over 1200 students and 1200 alumni between Israel and South Africa. The South African Team is a high‐functioning, passionate group of individuals who put the students at the heart of everything we do. Culturally diverse and collectively committed, we work hard to ensure the success of our students while at the same time valuing everyone’s unique contribution.

Role

As the Social Media Coordinator at Moshal Program, you will play a pivotal role in building and maintaining a strong community amongst our scholars, potential applicants, alumni and partners, as well build awareness of the brand through digital channels. The key areas of responsibility for this role include:

(1) Social Media Management:
  • Develop and execute a comprehensive social media strategy to increase the program’s visibility and engagement.
  • Manage and maintain all social media platforms, including but not limited to Facebook, Instagram, LinkedIn, and YouTube.
  • Create and curate high-quality, relevant content to share on social media.
  • Monitor, analyze, and report on the effectiveness of social media campaigns and adjust strategies as needed.
  • Create and optimise paid social media campaigns.
(2) Content Creation
  • Develop engaging and informative content, including articles, blog posts, videos, infographics, and more, to highlight the success stories of scholarship recipients and the impact of the program.
  • Ensure content is aligned with the organization’s mission and messaging.
  • Collaborate with the design team to create visually appealing content.
  • Collaborate with videographer on creating engaging videos
(3) Partnership Building:
  • Establish and maintain positive relationships with team, partners, suppliers and other stakeholders.
  • Collaborate with partners to create co-branded content and initiatives that support the program’s goals.
  • Attend events, conferences, and meetings to represent the Moshal Program and cultivate partnerships.
(4) Teamwork:
  • Collaborate with the program’s team members, including communications, marketing, careers and program coordinators, to ensure a cohesive approach.
  • Participate in brainstorming sessions and contribute to the development of new initiatives and campaigns
Other areas of responsibility include:
  • Contribute to strengthening the Moshal Program’s brand among students, alumni and partner networks.
  • Stay up to date on the latest in social media trends and the implementation thereof for the program.
  • Provide support for various activities and events.
  • Occasional travel may be required to attend events, meetings, or to visit scholarship recipients
  • Ensure effective measurement and evaluation of the social media and digital marketings impact.
  • Participate in strategic development, planning, and budgeting processes.
  • Collaborate with Communications Consultant.
  • Network and market the Moshal Program to other scholarship programs, corporate networks, and industry conferences.

Candidate Profile

  • Strategic thinker with the ability to implement operational solutions. Bachelor’s degree in marketing, communications, journalism, or a related field (or equivalent work experience).
  • Proven experience in social media management and content creation.
  • Excellent written and verbal communication skills.
  • Strong storytelling abilities and a passion for making a difference.
  • Ability to work collaboratively in a team and independently when necessary.
  • Willingness to travel when required.
  • Demonstrated ability to build and maintain relationships with partners and stakeholders.

Terms

  • Direct reporting to the Country Manager, working as part of the Marketing Team.
  • Local and occasional overseas travel required.
  • Full home office setup provided.
  • Benefits include Death and Disability Cover and 20 days Annual Leave.
  • Salary commensurate with experience and qualifications.

Please send a cv (maximum 2 pages) including details of your LinkedIn Profile and a
cover letter explaining how you meet the requirements for this role, to Nokuthula Zama at
nokuthulaz@moshalprogram.org.

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